Courtney Meyer Design
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SPRING JAM™ 2015

SPRING JAM™ 2015

Redesign of the University of Minnesota's spring music festival, Spring Jam™.
The campaign was designed with three different, yet cohesive themes.
The campaign featured: posters, banners, digital materials, social media images,
and illustrated "gnome" characters. This project was completely brand new,
from the original typeface in the logo, to all of the illustrated elements.

 

General Marketing

 

Warm Up Concert Materials

 

Ticketing Materials

 

Extra Design Elements

 

Buzz Campaign